Every community counts. Every person counts.

Explore Toolkit Library Learn how to use this toolkit

This toolkit provides local municipal leaders and local partner organizations with:

  • Actionable ideas for your Get-Out-The-Count (GOTC) outreach for the 2020 Census
  • Out-of-the-box census communications materials you can customize with your logo and contact information
Why did we create this toolkit?

Because every person counts.

An accurate count helps ensure your community gets the funding it needs to grow and support its residents and businesses. More households counted means more money, jobs, and opportunities for your family, friends, and neighbors.

As a local city or nonprofit leader, you have insider knowledge about your city, town, village, or neighborhood — and you know what it needs. As a trusted messenger, you can reach historically undercounted communities in your area.

These assets will help you communicate the importance of the census and encourage your community to respond.

Not sure where to start?
Learn how to use this toolkit
How to use this toolkit

Inspire your community to act

Step 1

Browse our library, and click on an asset to learn more about what it can do for your campaign.

Step 2

Get access to our ready-to-print asset available in 11 languages.

Step 3

Customize the asset with your organization’s logo and brand colors.

How To Customize Your Asset

Once you've downloaded the asset, have your logo image file and census contact information handy.

For JPG and PNG

Use photo editing software or try this free tool to customize.


We recommend using Adobe Acrobat or Adobe Illustrator.

Starter kit

Now that you know how to use the toolkit, it’s time to kickstart your campaign. Download our starter kit or explore our tools one by one.

Download Starter kit
Looking for more?
Explore all toolkit materials
What to Know About Citizenship Status on the Census

Available in 11 languages!

Every Person Counts Poster

Available in 11 languages!

Social media assets
Digital Ads for Facebook, Instagram, and LinkedIn

Available in 11 languages!